Maven Keywording Logotype

This is a freelance project I completed for a start-up company based in Portland, Oregon. I began by talking with the founder to fully understand the company’s mission. One thing that came out of that discussion is how the combination of keywords makes the image more discoverable. The first round of design comps, shown below, explored this idea.


Logotype Exploration

As we got further in the process, it became clear a brand that was so new and niche needed a full logotype to convey

the name of the company and what it is they do. Below is a sampling of the 2nd round of exploration.


The final logotype & color pallet

The final logotype the client chose on relied on simplicity & strength of the lettering.