The Brief

One of the simplest things a person can do for their health is to take their medications as directed. The fact of the matter is that many consumers have a tendency to forget their medications throughout the day. For consumers that have complex treatment instructions it can be difficult to manage when and how to take their medications.

Research

Utilized past research for medication adherence.

This space also has very well documented articles that speak to consumer needs.

App Store reviews were a great wealth of information.

Challenges

Keep it simple to set up notifications.

Help less tech savvy users with analog components.

Make something different than all of the other apps out there.

Principles

Anticipate the needs of users and keep set-up minimal. Keep things private. Make it easy to mark a medication as taken. Bridge the analog & digital world. Allow for customization.